Get your business recommended by ChatGPT, Google Gemini, Claude, Perplexity and Google AI Overviews. SEO got you on Google — GEO gets you cited inside the AI answer.
More than 1 in 4 UK users now ask an AI assistant before they Google. When ChatGPT, Gemini or Perplexity answers "best plumber in Manchester" or "which CRM should I buy" — it picks 3 sources. If you're not one of them, you don't exist for that user.
When an AI engine cites your business in its answer, users click through. Early adopters are already seeing 2–4× more qualified leads from AI traffic than from a similar Google ranking.
GEO is brand new. The Manchester businesses that move first will own their category in AI answers for years. The ones that wait will spend twice as much trying to catch up.
Strong GEO improves traditional SEO too — schema, entity clarity, topical authority and factual structure all boost Google rankings as well as AI citations.
Our Manchester GEO team blends classic SEO craft with AI-native tactics — schema, entity SEO, citation seeding, and llms.txt — to make your business the obvious answer for the questions buyers ask AI.
We map every prompt your customers are asking ChatGPT, Gemini and Perplexity in your category, and grade where you currently appear (or don't).
Structured data (Organization, Service, Product, FAQ, HowTo, Review) so AI engines parse your business cleanly and trust the data.
We add the new llms.txt protocol, machine-readable summaries, and content blocks that LLMs can quote verbatim into their answers.
AI engines weight third-party citations. We get your business mentioned, reviewed and listed on the high-authority sources that train and retrieve.
Long-form, factual, citation-worthy content that LLMs prefer to recommend over thin marketing pages or pure ad copy.
Monthly reports showing which AI engines are citing you, for which prompts, and how that's translating into traffic and enquiries.
GEO is not a replacement for SEO; it's the missing layer for the AI answer era. Done together, they cover both Google's ranked results and the AI-generated answers that increasingly sit above them.
Optimises for the ranked, blue-link results page. Keyword-driven. Pays off in clicks. Slow to move but compounds with backlinks and content.
Optimises for the AI-generated answer. Entity-driven. Pays off in citations + branded mentions. Faster to move because LLMs re-train and retrieve frequently.
SEO + GEO is the modern stack. Same content team, same site, double the surface area. Most of our clients add GEO on top of an existing SEO retainer.
"Best electrician in Manchester" / "emergency plumber near me" — we make sure ChatGPT and Gemini name you.
Solicitors, accountants, agencies — high-trust services where AI buyers want a recommendation, not a list of links.
"Which CRM is best for a UK SME?" / "alternatives to X" — get cited as the answer, not the runner-up.
Generative Engine Optimisation is the practice of optimising your website and content so AI systems (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews) recommend, cite and link to your business when users ask AI questions in your category.
SEO competes for ranking on the search results page. GEO competes to be the source the AI model trusts and cites inside its generated answer. They share foundations (clean code, schema, content quality) but require different optimisation tactics on top.
All the major ones: ChatGPT, Google Gemini, Google AI Overviews / SGE, Claude, Perplexity, Microsoft Copilot, Bing AI and DuckDuckGo's AI mode. We track citations across all of them.
Faster than SEO. Many AI engines re-crawl within days, and AI Overviews can cite a new page within 1–2 weeks. Lasting topical authority typically takes 2–4 months.
From £149 + VAT per month for a single business. Multi-location and eCommerce GEO scales from there. See pricing or book a free strategy call.
No. Most users still Google for half their searches, and AI engines rely heavily on Google's index. Smart businesses do both. The mistake is doing only SEO and letting AI engines recommend your competitors.